Simplicity in Insurance Solutions

This article on Insurance Networking News makes the case for simplicity or clarity in marketing of Insurance systems. Too much overlap in system modules, or a lack of understanding of the customer's point of view means that the way systems are described leaves the customer's decision makers confused. Faced with a business problem, they struggle to make sense of what module will address the issue.

However the same ideas presented in the article can be extended to the systems themselves. Overly "flexible" systems become overly complex, with all of the challenges that come along with that. Flexibility is normally prized, as a way of improving time to market and reducing maintenance costs (enhancements, fixes, etc). And of course reducing dependence on the vendor with the accompanying costs. However complexity in the system comes with an increase in design, testing, and training for staff. This is often missed and/or underestimated. A complex system will require significantly more testing in the implementation process - as a direct result of the complex interplay of functions within the system.

As with most things, we need to find a balance in managing flexibility versus complexity and therefore risk.